Contacto.lu is Live on the Mediahuis CUE Platform
May 11, 2023 – 1 min. read
On May 10th, 2023, the second brand of Mediahuis Luxemburg went live on the Mediahuis CUE platform. Contacto.lu is a Portuguese weekly newspaper in Luxembourg published by the Saint-Paul Luxembourg group. They focus on high-quality journalism. The newspaper dates to 1970. They write with a focus on the Portuguese and Cape Verdean Luxembourgers. The newsroom produces print news, online news, and radio.
Contacto.lu went live with both news apps for iOS and Android, as well as the website www.contacto.lu
Later next month the Luxembourg Times will follow and go live on the platform as well.
The Mediahuis CUE platform
In order to keep up with the global digitization of news, Mediahuis established a multiyear digital transformation plan with CUE as the pivotal infrastructure supporting it. One of the most important aspects of the plan is to keep customers at the center of the content the Mediahuis brands produce. Mediahuis wants to ensure it is offering the best mobile and audio experience, working in the most efficient way in its newsrooms, and maintaining a successful print model in a growing digital world.
Keeping to that model, Mediahuis designed a publishing suite called “The Hub” which will be a collection of services tailored and used by all news brands to create, publish, and monetize content. An important objective in that strategy is the fully integrated CMS. That’s where the CUE publishing platform comes into play. The company chose CUE because they wanted true digital and mobile-first workflows that created fully responsive web experiences for readers. Mediahuis believes CUE is at the heart of its digital transformation, as they move toward a more consolidated landscape with common standards and best practices across Mediahuis’ 30+ brands.